Комплексная защита брендов в интернете — BrandMonitor
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Case study
Online Brand Protection
in Russia and the CIS

BrandMonitor is a law firm which works with major global brands to prevent the illegal use of trademarks and other forms of intellectual property online.



Completed projects

Are you a brand owner?

Download Brand Monitor’s online brand protection overview presentation

Providing guidance

on how to legalize your distribution and sales channels, as well as how to manage threats in the realm of e-commerce

Types of violation

We use the latest trademark protection technology to monitor key distribution channels on an ongoing basis, detect and flag infringements, and help you solve the issue quickly and effectively. 
Anti-counterfeiting
Blocking online counterfeit offers
Grey imports
Supressing the distribution of illegally imported goods
Domain name management
Controlling the use of trademarks in domain names
False advertising
Eradicating unfair and false advertising

Anti-counterfeiting

Blocking online counterfeit offers

Grey imports

Supressing the distribution of illegally imported goods

Domain name management

Controlling the use of trademarks in domain names

False advertising

Eradicating unfair and false advertising

Types of violation

We use the latest trademark protection technology to monitor key distribution channels on an ongoing basis, detect and flag infringements, and help you solve the issue quickly and effectively. 
Step one — Detection
Text analysis
Image recognition
Hyperlink analysis
Step two — Identification
Fingerprint extraction
Fingerprint scanning
Similarity matching
Step three — Verification
Legal use of trademarks
Brand abuse
Counterfeiting
Step four — Enforcement
Registration
Pretrial
enforcement
In-court
enforcement

Unique violation detection technology

BrandMonitor's unique platform enables us to detect unauthorized use of trademarks and provide a quick response
The applied search mechanisms allow for detection of trademarks in textual and graphical form, in content on websites, in domain names and other methods of addressing
Computer vision technology helps identify unauthorized use of trademarks and copyrighted materials
Every instance of intellectual property misuse is verified manually
We register and analyze every instance of illegal use of trademarks for subsequent enforcement
Unique violation detection technology
BrandMonitor's unique platform enables us to detect unauthorized use of trademarks and provide a quick response
The scanning
technology
Detection of content
Identification of trademarks
Verification of infringements
Enforcement
The applied search mechanisms allow for detection of trademarks in textual and graphical form, in content on websites, in domain names and other methods of addressing
Step one — Detection
Text analysis
Image recognition
Hyperlink analysis
Computer vision technology helps identify unauthorized use of trademarks and copyrighted materials
Step two — Identification
Fingerprint extraction
Fingerprint scanning
Similarity matching
Every instance of intellectual property misuse is verified manually
Step three — Verification
Legal use of trademarks
Brand abuse
Counterfeiting
We register and analyze every instance of illegal use of trademarks for subsequent enforcement
Step four — Enforcement
Registration
Pretrial
enforcement
In-court
enforcement

Problems

Counterfeit goods and illegal use of trademarks in domain names

Problems

Counterfeit and parallel imported goods, illegal use of trademarks in domain names

Results

800 000 infringements remedied

96% of infringing domain names blocked or undelegated

5 000 communities in social media blocked

30 000 illegal offers on online marketplaces removed

Results

300 000 infringements remedied

97% of counterfeit offers removed

85% of parallel imported offers removed

45 000 illegal offers on online marketplaces removed

Sunglasses Case study
Wrist watches Case study
Sunglasses
Case study

Problems

Counterfeit goods and illegal use of trademarks in domain names

Results

800 000

infringements remedied

96%

of infringing domain names blocked or undelegated

5 000

communities in social media blocked

30 000

illegal offers on online marketplaces removed

Wrist watches
Case study

Problems

Counterfeit and parallel imported goods, illegal use of trademarks in domain names

Results

300 000

infringements remedied

97%

of counterfeit offers removed

85%

of parallel imported offers removed

45 000

illegal offers on online marketplaces removed

Directing customers to the authorized sales channels
Request a free Brand Status Report
A comprehensive overview of the protection status of your brand

Materials

Research & analytics by Brand Protection experts

In partnership with leading e-commerce and brand protection associations

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